Marketing Manager – Events & Activation (M/F)

For one of our clients in the Energy sector, we are looking for a Marketing Manager.

Position

Reporting to the marketing department, you will be responsible for the overall strategy and execution of event marketing, both in-person and online. You will be the point of reference for events and webinars, from conception to performance analysis. You will be based in the Netherlands and report to the marketing director based in France.

Driving the event marketing strategy

• Define and deploy the annual event marketing plan (trade shows, partner events, roadshows, webinars, training sessions, etc.).
• Choose formats, messages, target audiences, and promotional channels.
• Ensure event coherence with the overall brand and commercial strategy.

Organizing events from A to Z (physical & digital)

• Complete event management: planning, budget, logistics.
• Coordination with partners, service providers, speakers, and internal teams.
• Organize and facilitate webinars (tools, agenda, materials, recordings).
• On-site presence during physical events.

Creating content & event materials

• Create or supervise visuals: invitations, banners, presentation materials, landing pages.
• Format commercial and event presentations.
• Ensure visual quality and compliance with the graphic charter.

Promotion & activation

• Deploy promotional campaigns: email marketing, social media (primarily LinkedIn), partner outreach.
• Write impactful content to maximize engagement and registrations.
• Monitor performance (registrations, participation rates, leads generated).

Collaboration & management

• Work closely with sales and technical teams.
• Supervise and support the marketing intern (organization, prioritization, skills development).
• Contribute to sales support materials and acquisition campaigns.

Profile we are looking for

• Experience: minimum 3 to 4 years in marketing, with a strong event component (preferably B2B).
• Autonomy & organization: capable of managing multiple projects simultaneously from start to finish.
• Event management skills: proficiency in both physical and digital events (webinars).
• Creative and structured: comfortable with both content and presentation.
• Tools: very good command of Canva, Photoshop / Adobe Suite (a plus). Familiarity with email marketing and webinar tools is a plus.
• Interpersonal skills: comfortable working with partners, service providers, and internal teams.
• Natural leadership: eager to mentor and collaborate closely.
• Interest in energy, tech, and impactful topics is highly appreciated.

Key points

• Language: native Dutch speaker, fluent in Dutch and familiar with Dutch culture.
• Autonomy and energy: the team in the Netherlands is smaller than in France; we need a proactive person capable of establishing a marketing strategy and deploying campaigns.
• Motivation: someone truly motivated to travel and invest themselves.